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Adding a Keelboat Program For Fun and Profit
Presenter: Richard Jepsen, OCSC SAILING, Commercial Sailing School in San Francisco Bay-offers USSAILING Keelbo at Certifi cationWork Phone: 510 843 4200Email: email@example.com
So, you have a good small boat prograrn, providing a great service to the community allarge, introducing them to sailing in an ordered and professionalw ay. Your program is blessedw ith a greaLs ailing location. You have good demographics resulting in a great market. You have great student satisfaction, your entry level courses are full for most of the season, but students keep drifting away after a few weeks or months. Your social activities, races, advanced training help somewhat to retain your clients, but you feel there is something else missing.
Consider adding a Keelboat Program. There are many benefits and the obstacles, while real, are manageable. Most importantly, you give your student base a long term reason to continue to patronize your facility.o Benefits1. Keelboats and Independence2. Attracting More Adults3. Bridging the Gap From Dinghies to Big Boats4. Enhances the Social Aspect of a Day Sail5. The Timid Student6. Intimate Setting for Instructor and Students7. Point to Point Sails More Convenient8. Navigation Training Easier9. More Students per Boat10. Easier To Tap Into Would Be Bareboat Charter Marketo Challenges1. Cost of Equipment2. Per CourseC osts-InstructoOr n Board?3. Sailing Location Requirements4. Docking Requirements5. Instructor Skill Requirementso Exploiting Benefits1. Expanding Your Geographic Limits for Rental or Training2. Club Events-Adding Fun To Education3. Cruises-Combining Social With Educational Value4. Offering Special Training Specific to Keelboats o Navigation o Anchoring o Cruising o Basic Training for Timid Sailorso Dealing With Challenges1. Finding Low Cost Keelboats o Tiller Steered Trainers At Low Cost o Exploiting Relationships With Dealers/Manufacturers o Mid-rangeC ruisers-Donations/Leaseback/BorroBwoea dts o Partnering With Existing Keelboat Programs o Storage/Berthing/lvloorings/Rafting2. Marketinga More ExpensiveP roduct o EstablishingV alue-SeeB enefitsA bove o Identify and Advertise the Unique Value of Keelboat Training o IntegrateY our MarketingF or KeelboatI nto Whole Program3. Instructor Acquisition and Development o Consider How They Will Manage Adults As Students o USCGL icensingIs sueso Wrap-Up/Q&A